Social media and online networking websites and applications have exploded onto the internet with phenomenal success in recent years and literally changed the way millions of individuals and companies connect and share info.
Paul Serwin and Kelly Noble are social media experts who advise small businesses - both traditional "brick and mortar" and e-commerce stores - on how best to utilize the plethora of online tools.
In their weekly podcast Mastering Social Business Podcast the pair discuss a social media topic often with a guest expert. Email marketing, best practices and strategies of Facebook and Twitter for businesses as well as tips to get more website traffic and followers are some of the past topics discussed to name a few. If you own a business and not currently using or want to know how to leverage social media to the maximum this podcast is for you.